In the ever-evolving landscape of business, one constant remains—the need for a steady stream of leads.
These potential customers are the lifeblood of your business, representing opportunities for growth and expansion.
Over the past years, the art of lead generation has taken on new dimensions, with organic and paid strategies becoming more sophisticated.
In this blog post, you will discover our top six tried-and-true ways to get more leads for your business. From the incredible capabilities of Artificial Intelligence (AI) to the engaging concept of Quiz Funnels—our top favorite.
1. Personalization at Scale through Artificial Intelligence (AI)
AI is no longer just a part of science fiction. It has become a game-changer in the world of lead generation.
By using AI algorithms, you can learn a lot about how your users act and what they like. With this information, you can give each potential lead a very personalized experience.
Imagine that when a visitor comes to your website, AI immediately looks at how they have interacted and behaved in the past.
In real time, the AI changes the content they see to match their preferences and pain points. This makes their journey through your website feel like it was made just for them. With this level of personalization, engagement and conversion rates go up by a lot.
And with AI-powered chatbots, you can engage with users 24/7. It will help you answer their questions and provide assistance in real time. This instant interaction helps capture their attention and guides them towards becoming potential leads.
2. Storytelling that Sells through Content Marketing
Content marketing is still one of the most important ways to get new leads.
But this year, it was all about going beyond generic content and embracing the power of stories.
Instead of making standard blog posts or videos, focus on making stories that engage and resonate with your audience on a deeper level.
Think about sharing customer success stories that show how your products or services have helped real people. By weaving emotions and real benefits into your content, you can create a strong emotional connection that draws potential leads in.
Say you own a health and wellness consulting business. Instead of writing a generic blog post about the benefits of healthy living, you share a powerful success story.
You write a blog post that tells the story of a client who, with your help, improved their health and well-being.
By talking about the problems they had to deal with and the good things that came out of it, you can make people feel something and build your credibility.
This approach connects with readers on a personal level, making them more likely to sign up for your newsletter and become leads.
3. Engagement Unleashed with Social Media Contests
Social media platforms are still a great way to get leads, but interactive content gives them a new level of engagement.
One creative and effective strategy gaining momentum in the past few years is leveraging social media contests. Contests not only engage your audience but also provide an opportunity to capture valuable leads.
Social media contests are meant to get people to take part by giving them the chance to win prizes or other rewards for doing certain actions. These actions can include following your social media accounts, sharing content, tagging friends, or submitting user-generated content.
By crafting a well-designed contest, you can get people to interact with your brand and give you their contact information, which will help you get more leads.
For example, you’re a travel agency specializing in adventure travel experiences.
To generate leads and build excitement, you decide to run a “Summer Adventure Giveaway” contest on Instagram.
Here are the steps you can take to create your contest:
- Define Your Prize
Choose an enticing prize that aligns with your brand and appeals to your target audience. In this scenario, you’re offering a free adventure vacation package to a popular destination.
- Craft Engaging Content
Create visually appealing graphics or videos that showcase the prize and convey the sense of adventure participants could experience. Use compelling captions that highlight the thrill of the adventure.
- Set Entry Requirements
Specify entry requirements that encourage participants to take actions that benefit your lead generation goals. For instance, participants need to follow your Instagram account, like the contest post, and tag two friends in the comments.
- Capture Contact Information
To enter the contest, participants are required to submit their contact information, such as name, email address, and phone number, via a dedicated contest landing page. This page serves as a gateway to entering the contest and provides a way to collect leads.
- User-Generated Content
For an extra engagement boost, you can ask participants to share a photo or video related to their favorite adventure memory using a specific hashtag. This not only encourages participation but also generates user-generated content that showcases the excitement of adventure travel.
- Promotion and Sharing
Promote the contest on all your social media channels and encourage participants to share the contest post and tag friends. This amplifies the reach of your contest and increases its potential to go viral.
- Winner Announcement
Once the contest ends, announce the winner on your social media platforms. You can even create a live event for the announcement to build anticipation and engagement.
This approach not only drives lead generation but also strengthens brand awareness and customer relationships.
4. Targeting with Precision through Paid Advertising
Organic strategies are important for long-term growth, but paid advertising can give your lead generation efforts a jump start.
Paid advertising can be a highly effective lead generation strategy when executed strategically.
It allows you to target specific audiences, drive targeted traffic to your website, and capture leads with precision.
You can target specific demographics and interests with platforms like Meta Ads, Google Ads and LinkedIn Ads, which makes your campaigns more effective.
For example, you’re a travel agency that wants to attract people who like to try new things. You could make an ad campaign that targets people who have shown an interest in outdoor activities or unusual places. This level of accuracy makes sure that your message gets to the people who are most likely to become leads.
Here’s how paid advertising can be effective for your lead generation efforts:
- You can narrow down your audience based on demographics, interests, behavior, job titles, and more. This makes sure that your ads are shown to the most relevant potential leads.
- Paid ads provide immediate visibility on search engines and social media platforms. This lets you reach your target audience quickly and get leads without having to wait for your organic efforts to take off.
- Paid advertising campaigns can be made bigger or smaller depending on your goals and budget. This gives you the freedom to change your lead generation efforts based on your needs and resources.
- Paid advertising platforms let you track how well your campaigns are doing by giving you detailed analytics and insights. Metrics like clicks, impressions, conversions, and cost per lead can be tracked. This helps you improve the performance of your campaigns.
- Many paid advertising platforms let you track what people do after clicking on your ads. This is called conversion tracking. This lets you know which ads and keywords are bringing in the best leads.
Remember that, no matter the platform, successful paid advertising campaigns need to be constantly monitored and optimized.
Review the performance of your ads often, change the targeting parameters, try out different versions of your ads, and adjust your strategies based on what you learn.
5. Ranking for Visibility through SEO
SEO (Search Engine Optimization) remains a powerful and effective lead generation strategy, and its importance continues to grow.
While the digital landscape evolves, the fundamentals of SEO remain consistent in driving organic traffic, enhancing user experience, and capturing valuable leads.
Here’s how SEO can still be an effective lead generation tool in 2023 and beyond:
- SEO helps your website show up higher on search engine results pages (SERPs), which makes it easier for people to find. When your website is at the top of search results for relevant keywords, users are more likely to click on your link because it shows credibility and authority. Organic traffic from high rankings can bring in a steady stream of possible leads.
- A key aspect of modern SEO is ensuring a positive user experience. Search engines like Google prioritize websites that load quickly, are mobile-friendly, and provide a seamless browsing experience. Optimizing for UX not only improves your SEO ranking but also keeps visitors engaged and more likely to convert.
- SEO-driven content can serve as a gateway to capturing leads. By strategically placing content upgrades, lead magnets, and call-to-actions within your content, you can encourage visitors to provide their contact information in exchange for valuable resources.
For example, if you’re running a fitness studio and want to reach more people, think about using SEO-optimized blog posts. Focus on topics like beginner yoga and fitness.
By making sure your content includes local keywords and is easy to use, you can get your website higher up in search results. As a result, more people will find your studio online, and eventually submit an inquiry or register for a trial class.
6. Gamify Lead Collection through Quiz Funnels
Interactive quiz funnels have become a fun and effective way to get new leads.
They offer a unique and engaging approach to lead generation, making them an effective strategy for businesses.
Here’s why quiz funnels are a valuable tool for generating leads in 2023 and beyond:
- Engagement and Interaction
By involving users in an interactive experience, you create a stronger connection with them compared to passive lead generation methods.
Quiz funnels provide personalized outcomes based on users’ responses. This tailored experience resonates with users, making them more likely to share their contact information to receive their results.
- Value Exchange
Users perceive quiz results as valuable insights related to their preferences, needs, or interests. In exchange for these insights, they willingly provide their email addresses or contact information.
The data collected from quiz responses enables you to segment your leads more effectively. You can categorize leads based on their preferences, behaviors, or needs, allowing for more targeted and relevant follow-up communication.
- Qualified Leads
As users answer questions related to their preferences or pain points, you gain insights into their level of interest and readiness to engage. This helps you identify more qualified leads who are genuinely interested in your products or services.
- Brand Affinity
By offering an enjoyable and personalized experience, you enhance users’ perception of your brand. Positive interactions through quiz funnels can create a favorable impression that lasts beyond the initial lead capture.
- Lead Nurturing
The data collected during the quiz provides you with valuable information to craft follow-up content that resonates with each lead’s specific interests. This targeted nurturing can accelerate the lead-to-customer journey.
Quiz funnels can be adapted to various industries and niches. Whether you’re in e-commerce, healthcare, education, or any other field, a well-designed quiz can capture leads effectively.
The ability of quiz funnels to turn passive users into active participants and potential customers makes them a valuable addition to your lead generation strategy.
For example, let’s say you’re a beauty brand that wants to not only get good leads but also give your audience a lot of value.
To make it fun for your users, you can do something creative by making a quiz called “Discover Your Perfect Skincare Routine.”
As users eagerly take this engaging quiz, they are asked a series of carefully thought-out questions, each of which is meant to reveal something about their skin type, concerns, and daily habits.
After finishing the quiz, participants receive something special—a customized skincare plan designed just for them. This personalized advice gets them excited to explore your skincare solutions that perfectly match their needs.
What really makes this strategy stand out is how well it combines entertainment and lead generation.
As users spend more time on the quiz, they naturally feel more involved, which makes them more likely to share their contact information in anticipation of their results.
By cleverly combining interaction and lead generation in this way, you turn participants into possible leads. The change seems natural and is driven by their natural desire to learn more about the skincare tips you have to offer.
Bucket.io is hands down, the best Quiz funnel builder out there. We use it for our own quiz funnels as well as those of our clients.
Behind the cutting-edge AI platform specifically designed to turn clicks into customers is data based on over 30 million users with 200 million data points!
Read this blog to learn more about its amazing features and how it’s changing the game for businesses like yours.
If you’d like to find out more about quiz funnels and how it can help you grow your business, book a no-obligation call with us.