7 Benefits Of Having a Google Workspace Account Over a Gmail Account

by | Jan 25, 2024 | Email Marketing

1. Professional Email Address

With a Google Workspace account, small business owners can create a professional email address using their own domain name (e.g. yourname@yourbusiness.com or info@yourbusiness.com), which adds credibility and trustworthiness to their brand.

2. Increased Storage Space

Google Workspace offers significantly more storage space compared to a regular Gmail account. This allows users to store and access more emails, files, and documents without worrying about running out of space.

For example, the Business Standard plan for Google Workspace offers 2TB of storage vs 15GB for a regular Gmail account. If you have more users on your organisation’s account, each user’s licence adds onto your organisation’s pooled storage account. Click here for storage FAQs.

3. Custom Business Tools

Google Workspace provides a suite of business tools such as Google Docs, Sheets, Slides, and Forms, which are specifically designed to enhance productivity and collaboration within a team. These tools allow small business owners to create, edit, and share documents seamlessly.

4. Enhanced Security Features

Google Workspace offers advanced security features such as two-factor authentication, data loss prevention, and encryption to protect sensitive business data from unauthorised access or breaches. This ensures the safety and privacy of important information.

5. Integrated Calendar and Scheduling

Google Workspace includes a powerful calendar feature that allows users to schedule appointments, meetings, and events. It also enables easy sharing of calendars with team members, making it simpler to coordinate and manage schedules within the organisation.

In addition, Calendar makes it easy for your clients or customers to schedule appointments with you or to have your events reflected in their personal or work calendars. 

For more information on what you can do with:

6. Admin Controls and User Management

Google Workspace provides robust admin controls, allowing small business owners to manage user accounts, set permissions, and control access to various features and documents. This makes it easier to maintain control and ensure data security within the organisation.

For example: If a team member leaves your organisation, you have the ability to export their data or preserve it. To see what options are available to preserve a former employee’s data,  click here.

7. Access to Additional Apps and Extensions

Google Workspace offers access to a wide range of additional apps and extensions from the Google Marketplace. These apps can be integrated with the Google Workspace account to further enhance productivity and streamline business processes, such as Customer Relationship Management (CRM) systems, project management tools, and email marketing platforms.

Case Study

We recently helped a fellow business owner, Marie, who had issues setting up her Email Service Provider (ESP) – Active Campaign’s, account. She had set up her ‘Send From’ email address using her personal Gmail address, i.e. yourname@gmail.com. This is a red flag for all ESPs because it affects the deliverability of the email.

It’s a credibility issue and especially if you are sending bulk emails out, you’ll want to have a professional on-brand email address.

As Marie is just starting out in her business and mindful of the costs, she was loath to create a corporate email address; it meant another email address to manage and she enjoyed using Gmail’s apps like Google Drive, Docs, Sheets etc.

When she realised that she could keep using Gmail’s apps in her Google Workspace account, and that the starter plan was very affordable, it was an easy decision to upgrade.

For an overall introduction to Google Workspace, visit their website.

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