Oct 14, 2020 | Articles, Branding
Don’t leave home without it Melts in your mouth, not in your hands Just do it A diamond is forever Finger lickin’ good Singapore girl, you’re a great way to fly Bet you recognised these slogans even without the brand names. They’re stuck in your memory. They’ve stood... 
Oct 1, 2020 | Articles, Branding
**Edited for updates on 7 April 2023. So what is a brand? What’s branding? Why is it different from marketing or advertising? We’ll break it down here, and also show you why it’s important to get your branding right, from the start. What is a brand? A brand is more... 
Sep 28, 2020 | Articles, Branding
Establish the purpose behind your brand Then decide on the product or service that best delivers this purpose. For example, if you want to help new mums get back into shape after their pregnancies, you can create healthy meal plans, online real-time exercise classes,...