As a consultant working on digital marketing projects and a certified PMP®, I’m always looking for ways to increase productivity and optimize workflows. In this blog post, I’ll be sharing my top picks for project management tools that can help small business owners and digital marketers get the most out of their projects. From project planning and task tracking to team collaboration and communication, these tools will help you keep your projects on track and ensure a successful outcome. So let’s get started!

The concept of project management and its importance

Project management is an essential part of any project, no matter the size or industry. As a project manager in a digital marketing project, I know how important it is to have the right project management tools and processes in place to ensure successful project completion.

Using project management tools and processes helps us plan, prioritize, track project progress, and bring projects to a successful conclusion within the due timeline and budget. It also prevents duplicate tasks, keeps communication clear and organized, and ensures that everybody present remains on the same page throughout the project.

Those looking for project management tools specific to digital marketing here are some tools you can consider!

Asana

Asana is a leading project management tool that provides teams with a centralized platform to manage tasks, projects, and communication. It’s designed to help teams stay organized and on track, and to improve collaboration and communication among team members.

Some of the key features of Asana include:

1. Task Management: Asana allows teams to create, assign, and track tasks within projects, set due dates, and add attachments.
2. Project Management: Teams can create projects and organize tasks into sections and subtasks to keep their work organized and on track.
3. Collaboration: Asana provides a range of tools to help teams collaborate and communicate, including comments, mentions, and file sharing.
4. Customization: Teams can customize Asana to meet their specific needs, including adding custom fields, creating custom dashboards, and integrating with other tools.
5. Mobile App: Asana has a mobile app that allows teams to access their projects and tasks on-the-go, and to stay updated on the latest project developments.

Asana is suitable for a wide range of industries, including technology, marketing, design, and more. It’s easy to use and provides a range of customization options to help teams work the way they want. Whether teams are working on a small project or managing a complex project with multiple stakeholders, Asana can help them stay on track and get their work done efficiently.

Basecamp

Basecamp is a popular project management and team communication tool that provides a range of features to help teams stay organized and on track. It’s designed to be simple and intuitive, making it a popular choice for teams of all sizes and industries.

Some of the key features of Basecamp include:

1. Projects: Basecamp allows teams to create and manage projects in one central place, and to keep all project-related information in one place.
2. To-Do Lists: Teams can create to-do lists to organize and prioritize their tasks, and can assign tasks to team members.
3. Calendar: Basecamp includes a calendar that displays project deadlines and milestones, and allows teams to schedule events and appointments.
4. Message Board: Teams can use Basecamp’s message board to communicate and collaborate, and can share files and comments.
5. File Sharing: Basecamp provides a central place for teams to store and share files, making it easy to access project-related information.
6. Mobile App: Basecamp has a mobile app that allows teams to access their projects and information on-the-go, and to stay updated on the latest project developments.

Basecamp is suitable for a wide range of industries, including technology, marketing, design, and more. Its simple and intuitive approach makes it a popular choice for teams looking for a straightforward solution for managing their work. Whether teams are working on a small project or managing a complex project with multiple stakeholders, Basecamp can help them stay organized and on track.

ClickUp

ClickUp is a cloud-based project management tool that provides teams with an all-in-one solution for managing and tracking their work. It’s designed to help teams stay organized, on track, and on top of their projects.

Some of the key features of ClickUp include:

1. Dashboards: ClickUp provides teams with customizable dashboards that display real-time updates on their projects and tasks.
2. Task Management: Teams can create, assign, and track tasks within projects, and set due dates and priorities.
3. Collaboration: ClickUp provides a range of collaboration tools, including comments, mentions, and file sharing, to help teams work together effectively.
4. Time Tracking: ClickUp includes a time-tracking feature that allows teams to track the time spent on tasks and projects, and to see where they’re spending the most time.
5. Integrations: ClickUp integrates with a range of other tools, including Google Drive, Slack, and more, to help teams work more efficiently.
6. Mobile App: ClickUp has a mobile app that allows teams to access their projects and tasks on-the-go, and to stay updated on the latest project developments.
7. Customization: ClickUp is highly customizable, allowing teams to adapt the tool to their specific needs and processes.

ClickUp is suitable for a wide range of industries, including technology, marketing, design, and more. Its all-in-one approach makes it a popular choice for teams looking for a comprehensive solution for managing their work. Whether teams are working on a small project or managing a complex project with multiple stakeholders, ClickUp can help them stay organized and on track.

Monday.com

Monday.com is a comprehensive project management tool that offers a range of features to help teams manage and prioritize their work. It’s designed to be flexible and customizable, making it a popular choice for teams of all sizes and industries.

Some of the key features of Monday.com include:

1. Boards: Monday.com uses boards to represent projects, and teams can create as many boards as they need to manage their work.
2. Tasks: Teams can create tasks to represent items or to-dos, and can add details, attachments, and comments to each task.
3. Timelines: Teams can create timelines to visualize the progress of their projects and tasks, and can set deadlines and milestones.
4. Workflows: Monday.com allows teams to create custom workflows to streamline their processes and ensure consistency across projects.
5. Collaboration: Monday.com provides a range of collaboration tools, including comments, mentions, and file sharing, to help teams work together effectively.
6. Integrations: Monday.com integrates with a range of other tools, including calendars, time-tracking software, and more, to help teams work more efficiently.
7. Mobile App: Monday.com has a mobile app that allows teams to access their boards and tasks on-the-go, and to stay updated on the latest project developments.

Whether teams are working on a small project or managing a complex project with multiple stakeholders, Monday.com provides the tools they need to get their work done efficiently and effectively. Its range of features and customization options make it a popular choice for teams looking for a comprehensive project management solution.

Nifty

Nifty is a cloud-based project management tool that provides teams with an all-in-one solution for managing and tracking their work. It’s designed to help teams stay organized, on track, and on top of their projects.

Some of the key features of Nifty include:

1. Dashboards: Nifty provides teams with customizable dashboards that display real-time updates on their projects and tasks.
2. Task Management: Teams can create, assign, and track tasks within projects, and set due dates and priorities.
3. Collaboration: Nifty provides a range of collaboration tools, including comments, mentions, and file sharing, to help teams work together effectively.
4. Time Tracking: Nifty includes a time-tracking feature that allows teams to track the time spent on tasks and projects, and to see where they’re spending the most time.
5. Integrations: Nifty integrates with a range of other tools, including Google Drive, Slack, and more, to help teams work more efficiently.
6. Mobile App: Nifty has a mobile app that allows teams to access their projects and tasks on-the-go, and to stay updated on the latest project developments.

Nifty is suitable for a wide range of industries, including technology, marketing, design, and more. Its all-in-one approach makes it a popular choice for teams looking for a comprehensive solution for managing their work. Whether teams are working on a small project or managing a complex project with multiple stakeholders, Nifty can help them stay organized and on track.

Trello

Trello is a popular project management tool that uses a visual and flexible approach to help teams manage and prioritize their work. It’s designed to be simple and intuitive, making it a popular choice for teams of all sizes and industries.

Some of the key features of Trello include:

1. Boards: Trello uses boards to represent projects, and teams can create as many boards as they need to manage their work.
2. Cards: Teams can create cards to represent tasks or items, and can add details, attachments, and comments to each card.
3. Lists: Teams can create lists to organize their cards and prioritize their work, and can move cards between lists as needed.
4. Labels and Checklists: Teams can use labels to categorize and organize their cards, and can create checklists to track progress on individual tasks.
5. Collaboration: Trello makes it easy for teams to collaborate, with features like comments, mentions, and file sharing.
6. Mobile App: Trello has a mobile app that allows teams to access their boards and cards on-the-go, and to stay updated on the latest project developments.

Trello is a flexible tool that can be used for a wide range of purposes, including task management, project management, and even personal organization. Its visual approach and flexibility make it a popular choice for teams looking for a simple and effective way to manage their work. Whether teams are working on a small project or managing a complex project with multiple stakeholders, Trello can help them stay organized and on track.

Which project management tool to choose?

As a certified PMP® involved in digital marketing projects, I understand that choosing the right project management tool for your business needs can be challenging. There are a lot of project management tools available out there and each one comes with its own unique features.

When selecting the right project management tool, consider your project requirement and objectives, budget restriction, team size, resource availability, and timeline duration. You might find it helpful to create project-specific criteria to evaluate the tools against and understand what is important to you before making the decision. This will help narrow down the list of project management tools and make sure you pick the one that best fits your project requirements.

Personally, my team and I use Nifty as we like the time-tracker tool which is very helpful when working on projects that are calculated based on hours spent. Also, it allows us to switch from a kanban board view to a swimlane to timeline views on the project.

We have used Trello to keep track of social media content previously before switching over to Nifty. That was because I was measuring the cost of running a project management tool and Nifty seemed to provide the best value based on the size of the team and the projects we were working on. In addition, I have used Asana, Basecamp and Monday.com on client projects. All of them have their respective pros and cons.

In short, managing digital marketing projects can be overwhelming and difficult to keep straight without the proper tools. As a project management professional, I recommend these five tools to any business owner looking to increase their productivity. By using Asana, Basecamp, Trello, Monday.com, Clickup, or Nifty, you will be well on your way to completing tasks and conquering goals more efficiently than ever before.

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Disclaimer: A few of these links are affiliate links, which means I may get a commission if you purchase. Rest assured the fees are the same as what is published on the Providers’ websites. The commission I earn is payable by the Provider for promoting their services. Having said that, I will only promote tools that I have used.