Corporate Training Provider
The client, Business Evaluation Centre, had marketing challenges involving lead generation. Through a series of exercises, we identified four main customer personas. This allowed them to craft targeted messages to engage their prospects, resulting in an increase in email leads.
WHAT WE DID
Identify Key Customer Personas
We worked with the client on identifying the profiles of their key customers, understanding their pain points and creating a ‘persona’ for each of them.
Implement a CRM
We put a CRM in place so that each contact could be tagged according to their persona. This enabled them to send targeted messages to nurture and engage. Within a month, the client saw a 12% increase in email leads; attributed to opt-ins from a cold list and via the website form.
Optimise the Website
Optimisation actions included addressing UX issues, creating relevant content, identifying keywords for SEO. This resulted in improved metrics such as a 4% decrease in exit drop over a period of 3 months.