Jul 27, 2023 | Articles, Content Marketing
Differentiating Content Marketing and Copywriting: What You Need to Know In the digital age, where attention spans are on the decline and competition is fierce, businesses strive to engage their target audience with compelling content. Two powerful strategies that... 
Feb 9, 2021 | Articles, Content Marketing
There are many factors that contribute to the success of your content marketing strategy. In this article, we’re going to focus on one of those factors – effective writing. There is a 20-80 rule floating around which says that only 20% of your time should be devoted... 
Feb 3, 2021 | Articles, Content Marketing
Most people think there’s only one type of content – the written kind. Namely, blog posts, articles, eBooks, and the like. And that’s what many brands focus on. But the truth is that if you want to make the most of your content marketing campaign, you’re going to have... 
Jan 31, 2021 | Articles, Content Marketing
There are two schools of thought among marketers. The first school believes in publishing as much content as possible (quantity). The second school says quality trumps quantity anytime. This article will show you why the debate about quality versus quantity in content... 
Jan 28, 2021 | Articles, Content Marketing
Content generation may seem simple enough when you’re in the early stages of your content marketing strategy. You’re full of fresh ideas and things you want to share. But what do you do when you start running out of ideas? Here are 4 simple techniques to help you keep...