Jan 13, 2021 | Articles, Content Marketing
4 Reasons You Should Explore A Persona-Based Content Marketing Plan There’s a reason why audience personas (also known as buyer personas or customer personas) are widely used in various marketing activities. They work. And here are four reasons why they’re an... 
Jan 11, 2021 | Articles, Content Marketing
Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed. In this article, you’re going to learn the 3 most essential components of a successful content marketing strategy. 1. Setting the right kind of goals Make...