Most people think there’s only one type of content – the written kind. Namely, blog posts, articles, eBooks, and the like. And that’s what many brands focus on. But the truth is that if you want to make the most of your content marketing campaign, you’re going to have to explore other types of content as well. This will help you cast a wider net over your target audience. So, here are top content types you can implement in your content marketing strategy.
1. Blog posts
Blog posts are an essential component of a successful content marketing strategy. When you blog consistently, you establish your brand as an authority and people can quickly see all the other posts you’ve published on your site.
2. Case studies
People love case studies. If you’re selling a product or a service, you can do a case study on how your product was able to help people.
Some people dislike reading and would prefer watching videos. You can choose your most popular content and repurpose it into video format. This will make it easy for you to reach those segments in your audience who prefer to consume content in video form.
Infographics make it easy for people to see your content’s main points in just a few seconds. They don’t have to read thousands of words, they can just scan your infographic, and they’ll know what you’re talking about.
Checklists are especially useful for highly actionable content. It gives people a framework of what they need to do. They can be great lead magnets – give people a highly useful checklist that you have curated in exchange for signing up to your mailing list.
6. Social media posts
You can repurpose your content into graphics that will make it easy for your audience to share your content on social media.
If you have a flair for design and graphics, you can showcase the most important points in your content in a visually attractive PowerPoint template. Then upload the entire presentation to sites like SlideShare.
Quizzes have become popular in recent years because they are highly interactive. People are naturally curious, so they will gravitate to any bit of content that promises to reveal aspects of their brand, character or personality, or measures their intelligence or creativity. Quizzes are definitely a way to get people to engage with your content!
9. Online courses
Online courses are a huge hit. They’re easy to consume, and people can find all the information they need in a single place.
Memes are popular on social media. You can ride on the hottest topics of the day, post it on social media and if it catches your audience’s fancy, then your meme may even go viral!